Traditional and Modern Job Hunting

The traditional job search process consists of writing a résumé, searching for positions, submitting your résumé, interviewing, and so on. This method leaves often you high and dry, hoping that some company will figure out that you are what they are looking for. It doesn’t always work that way now. There is likely too much competition out there to just randomly submit your résumé, praying that someone hires you.

The modern method to job-hunting is more like a full-fledged marketing campaign, plain and simple. You are the product. Your skills and experience are a product or service that you have to sell to a business. You don’t use billboards or create commercials about your résumé. But what you have to do is find out what businesses want in an employee and tailor your marketing tools (your résumé, cover letters, and so forth) to their needs.  Employers will purchase (hire) only when they are convinced that the product (you) will be successful in fulfilling their needs.

The Real World 101 Finding Your First Job After College Guide will show you how to use the modern job-hunting method to not only help you get your first job, but also to help lay the foundation for your career.

This is an excerpt from Finding Your First Job After College Guide which is included in our Real World 101 Care Packages. Visit our Care Package page to find out how to get one for yourself or for a lucky college grad!